Pipeline
Create more focus and consistency around the activities that generate qualified opportunities.
TECH SALES COACHING
TECH SALES COACHING FOR SELLERS WHO WANT TO REACH THE TOP 1%
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Tech sales is one of the most rewarding careers in the world. It is also one of the most volatile.
Quotas rise. Territories change. Comp plans get rewritten. Buying committees grow. AI is raising the bar on what "good" looks like.
Untap Your Sales Potential provides tech sales coaching built specifically for account executives selling technology, software and complex solutions. It combines expert coaching, proven frameworks, accountability and real-world application so you can perform at your highest level.
WHAT IS TECH SALES COACHING?
COACHINGĀ BUILT AROUND HOW TECHNOLOGY ACTUALLY GETS BOUGHT
Generic sales coaching assumes every deal looks the same. Tech sales doesn't work that way.
You're selling a product that evolves every quarter, into organizations that are risk-averse, budget-constrained and slower to commit than they were three years ago.
Tech sales coaching helps you apply modern selling strategy to your actual:
- Territory
- Named accounts
- Pipeline
- Active opportunities
- Executive relationships
- Quota and comp plan
- Mindset and habits
- Career
and decide what has to change for you to hit your number.
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THE OBJECTIVE ISN'T SIMPLY TO LEARN MORE.
IT'S TO PERFORM BETTER
WHY TECH SELLERS SEEK COACHING
THE PROBLEM IS RARELY THE THING YOU THINK IT IS
Most tech sellers don't have an information problem. They have a focus, execution and confidence problem.
A pipeline shortfall is often a prioritization problem.
A stalled deal often traces back to weak discovery or never reaching real power.
A forecast that keeps slipping is often a qualification problem.
Coaching gives you an outside perspective to help identify the gaps that are difficult to see from inside your own patch.
Build a Clear Plan
Turn your quota into a territory strategy, an account list and a weekly set of revenue-generating activities.
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Improve Your Execution
Apply proven concepts to the accounts, deals and executive conversations you're facing right now.
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Identify Blind Spots
Get challenged on assumptions, behaviors and approaches that may be capping your performance.
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Stay Accountable
Create greater consistency between the number you say you want and what you actually do each week.
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Build CONFIDENCE
Show up differently in board-level conversations, negotiations and high-stakes moments.
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Accelerate Your Development
Learn from coaches who have carried a tech quota rather than relying entirely on trial and error.
OUR COACHING PHILOSOPHY
MINDSET. HABITS. SKILLS.
UYSP's coaching methodology is built around three areas required for sustainable high performance in technology sales.
STEP 1
MASTER YOUR MINDSET
How you think directly affects how you sell. Coaching helps you develop the confidence, resilience and intentionality required to keep performing through change, missed months and pressure.
ā Finding your why
ā Living with integrity
ā Developing an all-in mindset
ā Moving from inward to an outward mindset
ā Focusing on revenue-generating activities
STEP 2
UPLEVEL YOUR HABITS
High performance comes from what you do consistently. Coaching helps you build routines that protect selling time and make strong execution repeatable.
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ā Managing your energy
ā Focusing on what matters
ā Planning your day and your week
ā Removing low-value activities
ā Overcoming habits that hold you back
STEP 3
SHARPEN YOUR SELLING SKILLS
Apply modern sales strategy to the situations that matter most in a technology sales cycle.
ā Territory management
ā Prospecting to power
ā Messaging and point-of-view development
ā Deep discovery
ā Executive conversations
ā Business cases and proposals
ā Opportunity management
ā Complex sales
ā Closing and negotiation
ā Income planning
COACHING THAT APPLIES TO REALĀ DEALS
BRING YOURĀ LIVE OPPORTUNITIES INTO THE COACHING
Tech sales coaching becomes most valuable when it moves beyond theory.
Members bring the situations they're facing this week into the coaching environment.
That could include:
ā A seven-figure opportunity stuck inside a buying committee
ā A CIO or CFO you can't get in front of
ā A territory that isn't producing enough pipeline
ā An upcoming discovery call with a new logo
ā A renewal or expansion that's at risk
ā Procurement pushing back on price
ā Imposter syndrome ahead of an executive meeting
ā Poor time management and calendar overload
ā A comp plan or career decision
ā A strategic account you're trying to penetrate
The goal is to leave with greater clarity around what to do next.
MULTIPLE WAYS TO GET COACHED
COACHING SHOULDN'T BE LIMITED
TO ONE CONVERSATION
UYSP provides members with multiple ways to get support depending on their membership level
WEEKLY LIVE GROUP COACHING
Work through mindset, habits, sales strategy and current challenges alongside other ambitious tech sellers.
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DEAL ROOMS
Bring live opportunities into dedicated deal coaching sessions and work through strategy, risk and next steps.
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OFFICE HOURS
Get additional access to ask questions and get support on what you're dealing with that week.
1-TO-1 COACHING
Gold members receive private coaching with a UYSP Certified Coach, while Platinum members receive direct private coaching with Ian Koniak.
ASK IAN GPT
Eligible members can access UYSP's AI coaching tool for additional support between live sessions.
COMMUNITY & ACCOUNTABILITY
Connect with other tech sales professionals through the UYSP community, peer support, local meetups and events.
MEET YOUR COACHES
LEARN FROM PEOPLE
WHO HAVE CARRIED A TECH QUOTA
UYSP coaches bring extensive experience across enterprise technology sales, leadership, complex deals, mindset and performance. They are trained in the UYSP methodology and focused on helping members turn coaching into action.
IAN KONIAK
FOUNDER + CEO
Ian spent 19 years in technology sales and built UYSP after his own transformation from missing quota three years in a row to becoming a top enterprise seller. He sold more than $100M across Salesforce and Ricoh and now coaches sellers around mindset, habits, purpose and modern sales strategy.
MIKE FIASCONE
CERTIFIED SALES COACH
Mike brings more than 25 years of enterprise sales experience, including leadership at DocuSign and experience coaching hundreds of sellers globally.Ā
CHRISTI CIVALIER
CERTIFIED SALES COACH
Christi brings more than three decades of high-stakes technology sales experience and more than $175M in lifetime sales, with particular experience in complex enterprise deals and C-suite negotiations.Ā
AMBER DEIBERT
MENTAL PERFORMANCE COACH
Amber focuses on the mental side of performance, helping sellers work through confidence, imposter syndrome, procrastination and self-sabotage.Ā
ADAM CARROLL
CERTIFIED SALES COACH
Adam's background includes scaling SaaS teams, leading enterprise sellers and selling into Fortune 100 organizations.Ā
STEVE MILTON
CERTIFIED SALES COACH
Steve brings more than 25 years of enterprise technology sales experience and specializes in executive prospecting, storytelling, point-of-view development and complex enterprise selling.
REAL RESULTS, REAL FOCUS
WHAT CAN TECH SALES COACHING HELP YOU IMPROVE?
Depending on your goals, coaching can help you work on:
Territory Strategy
Prioritize the accounts most likely to produce meaningful ACV rather than spreading yourself thin.
Executive Selling
Improve how you reach senior decision-makers and position business value instead of product features.
Complex Deals
Navigate larger buying committees, strengthen deal strategy and identify risk before it costs you the quarter.
Confidence
Show up differently when the stakes and the deal size increase.
Accountability
Stay focused on the commitments and activities that support your number.
Mindset
Identify beliefs and behaviors that may be holding you back.
Income & Career Planning
Think more intentionally about your earnings, your comp plan and where you want your career to go.
MEMBER RESULTS
WHAT MEMBERS SAY
Results shown are from real members but are not typical. UYSP has not conducted studies of typical member outcomes, and most members do not achieve results like these. Earnings figures are self-reported by members. Your results depend on your effort, skill, role, employer, territory, and market conditions outside anyone's control. See full disclaimer below.
WHO IS TECH SALES COACHING FOR?
FOR TECH SELLERS WHO KNOW THEY'RE CAPABLE OF MORE
You don't need to be struggling to benefit from coaching.
Some sellers seek coaching because they're behind on quota or worried about their role.
Others are already successful but want to reach an entirelyĀ different level ofĀ earnings and impact.
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Tech sales coaching may be right for you if:
✓You're an AE, senior AE or strategic account executive
✓You want to become more consistent quarter to quarter
✓You want to build more pipeline
✓You want to increase your average deal size
✓You want to improve your executive presence
✓You're moving from SMB or mid-market into enterprise
✓You've plateaued at your current OTE
✓You want greater accountability
✓You want to develop faster
✓You're already performing well and want to reach the top 1%
EXPLORE OUR SALES COACHING
FIND THE COACHING THAT'S RIGHT FOR YOU
SALES COACHING
Start with an overview of the UYSP coaching approach, philosophy and membership options.
SAAS SALES COACHING
Develop the skills required to succeed in fast-moving SaaS sales environments.
ENTERPRISE SALES COACHING
Improve your ability to navigate large organizations, multiple stakeholders, and complex enterprise opportunities.
B2B SALES COACHING
Build stronger prospecting, discovery, account strategy, and closing skills for business-to-business selling.
1-TO-1 SALES COACHINGĀ
Work directly with an experienced coach on your individual goals, challenges, mindset and active opportunities.
FAQ
FREQUENTLY ASKED QUESTIONS ABOUT SALES COACHING
WHAT IS TECH SALES COACHING
HOW IS TECH SALES COACHING DIFFERENT FROM SALES TRAINING?
WHO IS TECH SALES COACHING FOR?
WHAT HAPPENS DURING A TECH SALES COACHING SESSION?
DOES UYSP OFFER GROUP COACHING?
DOES UYSP OFFER 1-TO-1 TECH SALES COACHING?
READY FOR THE BEST YEARS OF YOUR CAREER
READY TO SEE WHAT COACHING COULDĀ UNLOCK FOR YOU?
You don't have to figure out your territory, your pipeline, or your career on your own. Get the outside perspective, strategy, accountability and support you need to identify what's holding you back and take the next step toward your potential.
BOOK A FREE STRATEGY CALL
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*IMPORTANT: Earnings and Income Disclaimer
All testimonials on this page are from real UYSP members describing their own experiences. Their results are not typical, and their experiences do not guarantee similar results for you. Where members reference income, earnings, deal sizes, or quota attainment, those figures are self-reported by the members themselves. UYSP is a sales coaching and education company. Some of our marketing references the earnings of specific members, including members of our $500K Club. These are real outcomes achieved by individual members, but they represent a small fraction of everyone who has joined, and we have not conducted studies of the results of our typical member. You should not expect to achieve similar results, and we make no guarantee that you will earn any particular amount, improve your performance, or advance your career.
Sales results depend heavily on factors outside our control and yours, including your employer, your product, your territory, your quota, market conditions, and the broader economy. They also depend on your own effort, skill, consistency, and willingness to apply what you learn. Many members do not complete the program, do not apply what they learn, or apply it and still do not achieve the results they hoped for. Coaching is an investment in your development, not a purchase of an outcome. Please make your decision based on your own circumstances and budget, and do not join expecting a specific financial return.
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