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Fundamentals of Strategic Sales


  • Demystifying Sales: What Sales is and isn't
  • The Top 10 Traits of Elite Sales Performers
  • Transactional vs. Strategic Sales
  • Why Challengers Win Strategic Sales
  • Why Customers Decide To Buy and Change
  • Have a Conversation, don't pitch
  • Reverse Selling
  • Stages of a Strategic Sales Cycle
  • How to Disrupt the Typical Enterprise Buying Process
  • Yo-yo selling: How to Accelerate deal cycles
  • The Importance of Change Agents
  • PREDICT© Selling: How to Qualify a Deal Quickly Keys to Success: Putting it all together


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What People Are Saying:

Just closed the biggest deal of my career so far thanks to what I’ve learned in the program and 1:1 coaching with you.

Myron Bryant, Account Executive - Nonprofit @ Salesforce

I get 3x as much done in the same amount of time. Since joining the program, I have attained over 100% improvement in my quota at work and I will blow past my multi-year quota in Q3!

Matt Livingston, Named Account Executive @ Salesforce

Just wanted to thank you for all the help with [BIG ACCOUNT]. Got it closed on Friday (and had a few “base hits” as you’d say) and ended up at 140% and #1 for the quarter!

Thomas Haggarty, Enterprise Account Executive @ FullStory